The encyclopedia · Strategy & Leadership · Strategic decision · 1889–1910
Lancashire Watch was built to fight American factories — bankrupt in 21 years
Founded in 1889 to revive English watchmaking, the Lancashire Watch Company couldn't compete with US and Swiss mass production and went bankrupt in 1910.
Lancashire Watch Company
What happened
Until the late 19th century, Prescot in Lancashire was the centre of English watchmaking. Workers made parts in small cottage workshops and were paid by piece work. The American System of Watch Manufacturing, used by Waltham and others, produced watches at much lower prices, and the Swiss industry was doing the same. Prescot's traditional trade was in decline.
In 1889, Thomas P. Hewitt founded the Lancashire Watch Company to revive the local industry. A large factory was built to produce complete watches under one roof, emulating the American factory system. The watches were designed more like American models than traditional English fusee watches.
The company struggled from the start. It could not achieve the economies of scale of its American and Swiss competitors, who had larger factories, more advanced machinery, and more efficient production systems. The Lancashire Watch Company could not make a profit.
In 1910, just 21 years after its founding, the company went bankrupt and ceased operations. The attempt to revive English watchmaking through factory production had failed against the industrial scale of its global competitors.
Why it happened
- The company was founded to compete with American and Swiss watch factories but could not achieve the economies of scale needed to match their prices
- Despite building a large factory and adopting American production methods, the company was too small to compete with established US and Swiss manufacturers
- The decline of Prescot's cottage watchmaking industry was already underway — the new factory was fighting against a structural shift in global manufacturing
The lesson
Lancashire Watch was founded in 1889 to revive English watchmaking against American and Swiss mass production, and went bankrupt in 1910 without ever reaching the scale that would have made it work.
Aftermath
The company ceased operations in 1910. Thomas P. Hewitt's personal watch was sold at Christie's in 1995 for $215,000. The Prescot watchmaking industry never recovered its former prominence, and the decline of English watchmaking continued.
Sources
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