The encyclopedia · Product & Design · Strategic decision · 2016–2025
Hemper was a B Corp hemp fashion pioneer — nine years later it filed for liquidation
Spanish hemp fashion pioneer Hemper filed for liquidation in June 2025 after revenue fell from €2M to €500K and a two-year capital search failed.
Hemper · 2025-06-16
What happened
Hemper was a Madrid-based sustainable fashion brand that used hemp fiber to make artisan backpacks and accessories in Nepal. Founded in 2016 by Gloria Gubianas after a life-changing trip to Nepal, it became the second fashion brand in Spain to earn B Corp certification in 2019. It worked with over 20 rural workshops in Nepal, providing dignified employment to more than 300 people.
After a promising start, revenue peaked at €2 million but collapsed to €500,000 in the last full fiscal year. The company shifted from a digital-native model to wholesale, with 20 multi-brand points of sale in Spain, Greece, Switzerland, and France, and collaborations with Camper, Springfield, and L'Occitane. But the shift was too late. A two-year search for a strategic capital partner found no takers.
Hemper entered insolvency proceedings in March 2025 and was preparing for liquidation by June. Its brand and intellectual property were auctioned with a concursal value of €100,000, down from a €300,000 valuation at the time of filing. Gubianas called the insolvency 'the toughest and most vulnerable moment I have lived as an entrepreneur.'
Why it happened
- Hemper prioritised social impact over margins — artisan Nepal production was more expensive than factory manufacturing, and customers would not pay the premium
- Hemper failed to transition from digital-native to wholesale before revenue collapsed from €2M to €500K, and a two-year search for a strategic partner found no interest
- Despite being a B Corp pioneer with collaborations like Camper and L'Occitane, Hemper could not reach the scale to cover its costs — its brand and IP were auctioned for just €100K
The lesson
A purpose-driven brand needs customers who pay for the purpose. Hemper proved that B Corp certification and social impact alone cannot replace a viable business model.
Sources
- Economía Digital — Hemper enters insolvency after nine years
- Modaes — Hemper seeks buyer for brand after liquidation
- El Español — Gloria Gubianas interview on Hemper's insolvency
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