The encyclopedia · Advertising & PR · Marketing decision · 2026
Energy renovation cold-calling is banned in France — H2R Energies did it anyway: €376K
France bans phone solicitation for energy renovation outright. H2R Energies called anyway, and skipped the Bloctel notice. The DGCCRF fined it €376,080.
H2R Energies · 2026-05-12
What happened
French law prohibits cold-calling consumers about energy renovation outright. The sector, fuelled by public subsidies such as MaPrimeRénov', had a history of aggressive phone sales to vulnerable households, so article L. 223-1 of the Consumer Code makes any telephone solicitation for energy-saving works or renewable energy installations unlawful — not regulated, banned. H2R Energies, based in Issy-les-Moulineaux, called consumers anyway to sell equipment and renovation works.
The company also broke the rules at the point of collection: when gathering consumers' telephone details through its own website, it did not inform them of their right to register on Bloctel, France's do-not-call list, as article L. 223-2 requires.
Following an investigation by DGCCRF agents, the Direction départementale de la protection des populations of Hauts-de-Seine announced an administrative fine of €376,080 on 12 May 2026 — one of the larger telemarketing penalties in a sector that remains under sustained regulatory pressure.
Why it happened
- Some channels are closed entirely: for energy renovation, French law doesn't regulate cold-calling, it prohibits it — no script or consent regime makes the call lawful.
- The website collection compounded it: taking phone numbers without mentioning Bloctel meant consumers were never told how to stop the calls.
- Subsidies attract the calls: MaPrimeRénov' and energy certificates made renovation leads lucrative — which is exactly why the sector got its own ban.
The lesson
When a channel is banned outright there is no compliant way to use it: energy renovation cold-calling is illegal in France whatever the script — and skipping the Bloctel notice compounds the bill.
Aftermath
The €376,080 administrative fine was announced by the Hauts-de-Seine DDPP on 12 May 2026. Energy renovation telemarketing remains a priority target for the DGCCRF as abuse of subsidy schemes (MaPrimeRénov', CEE, éco-prêt à taux zéro) continues.
Sources
- Préfecture des Hauts-de-Seine: €376,080 fine against H2R ENERGIES for illegal telemarketing (12 May 2026)
- Planètes360: abusive telemarketing — €376,080 fine for H2R Energies, symbol of a sector under pressure (13 May 2026)
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