Influencer Georgia Aldridge ordered to pay £213,000 for selling counterfeits

Essex influencer Georgia Aldridge, who ran a small business called Sloane House Marketing from Loughton and had around 32,000 Instagram followers, was ordered by a judge to pay £213,000 for selling counterfeit luxury goods. The company behind the venture, Rolo Fashion Ltd, used dropshipping and a WhatsApp group to push fake items to her audience, sourcing some of the stock from Aliexpress.

The counterfeits were marketed as products from Fendi, Louis Vuitton, Dior, Loewe and Celine, all brands owned by LVMH. The luxury group and the individual brands — Fendi Italia Srl, Loewe S.A., Christian Dior Couture S.A. and Celine S.A. — sued Aldridge, winning a default judgment in January 2025 before the damages were assessed.

On 14 July 2026, Judge Richard Hacon awarded the claimants £213,000 in total. The award covered an estimated £199,640 for 713 lost sales calculated at £280 per item, plus around £13,000 in licensing fees for the 4,039 counterfeit sales she was found to have made. Her claim for reputational damage was rejected.

The case shows how personal influence can be converted into a business that breaks the law: a creator with a modest following used her platform to run what the court treated as a counterfeit operation, and the bill for the damage to the brands' goodwill became a court order she now has to pay.