Nike scheduled a sneaker drop for 7-Eleven Day — in 7-Eleven's own colors

Nike planned to release an Air Max 95 in a "Sport Green and Safety Orange" colorway on July 11, 2026 — the date 7-Eleven has marketed for decades as "7-Eleven Day," when it hands out free Slurpees. The shoe's stripe pattern closely echoed the convenience store chain's trademarked orange, green and red branding, and media coverage was already describing it as a 7-Eleven-inspired release before it launched.

7-Eleven said it contacted Nike repeatedly to ask that the colorway be changed or the launch date moved, and that Nike refused and confirmed it would proceed as planned. On July 1, 2026, 7-Eleven sued Nike for trademark infringement in the U.S. District Court for the Northern District of Texas, calling the release a "confusingly similar imitation" designed to trade on its brand recognition without a partnership. The lawsuit sought a sales block, a recall of any pairs already distributed, and Nike's profits from the shoe.

Nike did not comment publicly on the suit. Within days it pulled the sneaker from its SNKRS launch calendar and removed it from its release schedule entirely, days before the planned drop. No settlement terms or damages have been disclosed.