Back to the archive

The encyclopedia · Strategy & Leadership · Operational decision · 2025

Ganzhou Manghe (赣州芒禾) cancelled its music festival a week before gates

Booked for May 10–11, 2025 on a lineup costing over ¥4M; on May 3 the Ganzhou organiser cancelled outright, refunding tickets and paying fans' change fees.

芒禾音乐节 · 芒禾音乐 · 2025-05

What happened

Manghe Music (芒禾音乐) planned a two-day festival at the music camp in Ganzhou's Rongjiang New District. Dates shifted from April to May 10–11; on 30 April the second day was cut, and on 3 May — a week before gates, with stage construction already under way — the whole festival was cancelled. The official notice blamed 'disagreements with local enterprise decision-making cycles'.

The numbers underneath were those of China's festival bust: 36Kr estimated artist fees alone at over ¥4 million, and the event ran on a ¥1.5 million government subsidy and venue-fee waivers that still did not balance the books. The first 10,000 tickets were discounted ¥100 each, and VIP two-day packages fell from about ¥900 to ¥688 and then ¥500 before the plug was pulled.

Manghe offered full refunds within 15 working days and compensation for fans' travel — actual train cancellation fees, and flight change fees capped at ¥1,500 per person one-way domestic and ¥3,000 international. The case landed as a marker of the 2025 cancellation wave: nearly 20 festivals cancelled in the first half of the year, with festival audiences down 34 percent year-on-year in the first quarter.

Why it happened

  • The cost structure was set before demand: artist fees over ¥4M committed while Ganzhou ticket sales never materialised.
  • Subsidies masked the gap: ¥1.5M of local money and waived venue fees kept the plan alive past the point where the maths worked.
  • The wave chilled buyers: with festivals cancelling nationwide, fans held back, and presales could not catch up.
What it costcancelled a week out; refunds plus travel payoutsembarrassing

The lesson

Subsidies can open a festival, not fill it: Ganzhou Manghe had ¥1.5M of local support and a ¥4M lineup, and still cancelled a week out when tickets did not sell.

Aftermath

Manghe's refund-and-travel-compensation scheme became one of the more complete responses cited in coverage of China's festival retrenchment.

Sources

spotted an error? The club wants to know.

Comments · 0

    Sign in to join the comments.

    More like this

    Somewhere, someone solved the problem this company failed at. 2nd Opinion →