The encyclopedia · Strategy & Leadership · Operational decision · 2025
Ganzhou Manghe (赣州芒禾) cancelled its music festival a week before gates
Booked for May 10–11, 2025 on a lineup costing over ¥4M; on May 3 the Ganzhou organiser cancelled outright, refunding tickets and paying fans' change fees.
芒禾音乐节 · 芒禾音乐 · 2025-05
What happened
Manghe Music (芒禾音乐) planned a two-day festival at the music camp in Ganzhou's Rongjiang New District. Dates shifted from April to May 10–11; on 30 April the second day was cut, and on 3 May — a week before gates, with stage construction already under way — the whole festival was cancelled. The official notice blamed 'disagreements with local enterprise decision-making cycles'.
The numbers underneath were those of China's festival bust: 36Kr estimated artist fees alone at over ¥4 million, and the event ran on a ¥1.5 million government subsidy and venue-fee waivers that still did not balance the books. The first 10,000 tickets were discounted ¥100 each, and VIP two-day packages fell from about ¥900 to ¥688 and then ¥500 before the plug was pulled.
Manghe offered full refunds within 15 working days and compensation for fans' travel — actual train cancellation fees, and flight change fees capped at ¥1,500 per person one-way domestic and ¥3,000 international. The case landed as a marker of the 2025 cancellation wave: nearly 20 festivals cancelled in the first half of the year, with festival audiences down 34 percent year-on-year in the first quarter.
Why it happened
- The cost structure was set before demand: artist fees over ¥4M committed while Ganzhou ticket sales never materialised.
- Subsidies masked the gap: ¥1.5M of local money and waived venue fees kept the plan alive past the point where the maths worked.
- The wave chilled buyers: with festivals cancelling nationwide, fans held back, and presales could not catch up.
The lesson
Subsidies can open a festival, not fill it: Ganzhou Manghe had ¥1.5M of local support and a ¥4M lineup, and still cancelled a week out when tickets did not sell.
Aftermath
Manghe's refund-and-travel-compensation scheme became one of the more complete responses cited in coverage of China's festival retrenchment.
Sources
- 36氪, 15 May 2025 — 音乐节困于流量(原定4月4–5日后改期5月10–11日;4月30日取消5月11日场,5月3日全线取消并全额退票;艺人费用估计至少400万元;获150万元政府补贴及场地费减免仍无法回本;前1万张票每张补贴100元;VIP双日套票从约900元降至688元再降至500元;2025年上半年近20场音乐节取消;一季度观众74万、同比下降34%;济南YOMA音乐节承认票房不佳)
- 搜狐, 5 May 2025 — 突发!赣州芒禾音乐节宣布取消举办!(原定5月10日于赣州蓉江新区音乐营地举办;2025年5月3日发布取消公告,称与当地企业决策周期存在分歧,舞台已开建;原渠道全额退款15个工作日内到账;火车票退票费按实际报销,机票改签退票费国内单程上限1500元/人、国际3000元/人;材料提交截止5月15日,审核30个工作日、打款60个工作日)
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