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The encyclopedia · Strategy & Leadership · Strategic decision · 2021–2026

Siba Media's valuation fell from ¥5B to ¥777M after its top star walked

The agency behind SNH48 lost its anchor talent Ju Jingyi to a contract dispute; its second-biggest shareholder is now selling out at an 84% markdown.

Siba Media · Legend Capital · 2026-02

What happened

Siba Media, the Shanghai talent agency behind idol group SNH48, raised its Series E round in 2021 at a valuation of about ¥5B. By February 2026, second-largest shareholder Legend Capital was listing its 15.54% stake on the Beijing Equity Exchange with a floor price of ¥121M — implying a valuation of roughly ¥777M for the whole company, a drop of more than 84%.

The business broke at its centre. Siba's model was to develop idols inside its own theatre system and monetise them across its roster, and its most bankable star Ju Jingyi left amid a contract dispute that played out publicly through 2025. The finances followed: for the first ten months of 2025 the company made ¥354M of revenue and a net loss of ¥38.99M, its equity was frozen in several enforcement rounds, and a subsidiary faced a lawsuit over unpaid rent.

Legend Capital's listing is the clearest marker yet of where China's idol-agency economics stand: high training and operating costs, talent that can walk at the peak of its value, and no second revenue engine once the anchor name is gone.

Why it happened

  • An idol agency's value concentrates in a few faces; when its most marketable star left amid a contract dispute, the roster's earning power left with her.
  • The 2021 ¥5B valuation priced in growth that China's fan economy stopped delivering, and no later round re-marked it upward.
  • Costs stayed high — training, theatres, staff — while the endorsements and appearances that paid for them dried up.
What it costvaluation down ¥4.2B; 2025 running at a losscostly

The lesson

A talent agency's balance sheet is only as durable as its anchor contracts — value walks out the door when one star disputes the terms, and no funding round replaces it.

Aftermath

Legend Capital's 15.54% stake is listed for sale at a ¥121M floor. Siba keeps operating the SNH48 franchise with frozen equity and a loss-making income statement.

Sources

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    Somewhere, someone solved the problem this company failed at. 2nd Opinion →