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The encyclopedia · Product & Design · Product decision · 2024

Fuyang's meicai kourou: the best-selling dish was pork neck at a quarter of the price

315 found Fuyang's meicai kourou used untrimmed pork neck — thyroid and lymph nodes in — at 3 yuan a jin against 12 for belly. The boss: 'I don't eat it.'

Fuyang Chuntian Food · Anhui Donghui Food Technology · Anhui Chu Xiansheng Food · 2024-03-15

What happened

Meicai kourou — pork belly steamed with preserved mustard greens — is the best seller of China's pre-made dish aisle. In Fuyang, Anhui, nearly sixty factories made it, and on March 15, 2024, CCTV's 3·15 gala showed what some of them put in the bowl: caotourou, the neck cut between head and carcass, dense with lymph nodes, fat tumours and thyroid, which the national standard requires trimmed out because the thyroid's hormones poison the eater.

The economics were the decision: untrimmed neck went for 3 yuan a jin against 12 for belly. At Anhui Donghui the person in charge said neck was about 60% of the meat and admitted 'I don't eat meat with thyroid'; at Fuyang Chuntian a worker said trimming the glands clean left the meat too thin. At Anhui Chu Xiansheng, sealed the next morning, inspectors counted 1,670 bags of neck and over 20,000 boxes of finished dish; the owner Wang Guangzhi was summoned on camera.

The exposure ended the three named firms — Chuntian, Donghui and Chu Xiansheng lost their licences within a year — and sent regulators through Fuyang's whole pre-made cluster. A dish that sold on the promise of home cooking had been priced by the parts of the pig the standard forbids.

Why it happened

  • The input was a quarter of the price: untrimmed neck at 3 yuan a jin against 12 for belly — the standard requires the lymph and thyroid cut out, and the margin required they stay in
  • The bosses knew: one said the meat was 60% neck and 'I don't eat meat with thyroid'; another left glands in because trimming them thinned the meat
  • Enforcement was one month late and one firm deep — Fuyang punished one company in February and the line kept running until the gala sealed 20,000 boxes in March
What it costFirms sealed, licences revoked, 20,000 boxes seizedcostly

The lesson

A quarter of the price is not a supply-chain win when the difference is what the standard says must be cut out — the margin was the lymph node, and 315 made it the brand.

Sources

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