The encyclopedia · Strategy & Leadership · Financial decision · 2023
Sinclair's $10B bet on regional sports became the biggest US media bankruptcy of 2023
Sinclair's $10B bet on regional sports networks collapsed into the biggest US media bankruptcy of 2023 — $8.67B of debt and teams' broadcast rights in limbo
Diamond Sports Group · 2023-03-14
What happened
In 2019 Sinclair Broadcast Group bought 21 regional sports networks from Disney for nearly $10 billion — a divestiture forced by regulators during the Fox acquisition. The networks, branded Bally Sports, broadcast about 5,000 live games a year for 42 professional teams: 14 MLB, 16 NBA and 12 NHL franchises.
The economics rested on cable subscriptions that were already shrinking, and the COVID-19 pandemic emptied the bars and restaurants whose subscription revenue mattered most. By early 2023 Diamond Sports Group had missed a $140 million interest payment, and on March 14, 2023 it filed for Chapter 11 with about $8.67 billion in debt and $425 million cash on hand — the largest US media bankruptcy in years.
The bankruptcy unraveled the regional-sports model team by team. The San Diego Padres, Arizona Diamondbacks and Colorado Rockies left the network early, and by the time Diamond emerged, Major League Baseball had taken over production for seven teams and Diamond had shed most of its baseball rights.
On November 14, 2024, after 20 months in bankruptcy, a judge approved Diamond's emergence: debt cut from nearly $9 billion to $200 million, broadcast rights retained for 27 teams at lower fees, Sinclair's equity wiped out, a naming-rights deal with FanDuel, and Amazon Prime Video carrying Diamond's networks to streaming subscribers.
Why it happened
- The deal bought a declining asset at its peak: $10B for regional sports networks whose value rested on cable bundles that were already shrinking.
- The debt never matched the cash flows: $8.67B owed against rights fees due by the billion each quarter, and a missed $140M interest payment in early 2023.
- COVID accelerated the decline: empty bars and restaurants cancelled subscriptions, and the RSN revenue model — the only one the networks had — shrank further.
- The teams left one by one: the Padres, Diamondbacks and Rockies walked early, and seven MLB teams' rights leaving showed the contracts were worth less than the paper they were written on.
The lesson
Diamond Sports borrowed $10B to buy regional sports networks at the peak of the cable bundle — by 2023 it owed $8.67B, missed a $140M payment, and teams left one by one.
Sources
- CBS News | Diamond Sports, owner of Bally Sports regional networks, files for bankruptcy
- ESPN | Diamond Sports Group emerges from bankruptcy, cuts debt by $8.5 billion
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