Dazzle Me dropped Maris Racal two days after her name hit a breakup scandal

On December 3, 2024, screenshots allegedly showing private messages between actress-singer Maris Racal and actor Anthony Jennings went viral in the middle of Jennings' public breakup with his non-showbiz partner. Racal and Jennings did not comment at the time. Two days later, on December 5, Philippine beauty brand Dazzle Me announced it was ending its partnership with Racal, whom it had built up as its 'bold and inspiring Gen Z icon'.

Dazzle Me's statement framed the exit as a values decision: 'After thoughtful consideration, we have made the difficult decision to end our partnership with Maris Racal... we determined that moving in a different direction is necessary to remain consistent with the principles that guide our brand.' The brand also called for 'kindness and empathy within the online space'.

The cost to Dazzle Me was the ambassador investment behind a face it had publicly tied to its identity — a partnership built on 'inclusivity, authenticity' and Gen Z resonance ended in a single announcement. The speed of the move, two days from screenshots to termination, kept the brand from being drawn into the celebrity story itself.