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The encyclopedia · Advertising & PR · Marketing decision · 2025

Corendon called 0.5% SAF a big investment — the law already required 2%, the RCC noted

Corendon's website sold 0.5% sustainable fuel as a green investment and let flyers 'significantly reduce' their CO2. The RCC: both claims misled.

Corendon · 2025-09-16

What happened

Dutch travel organiser Corendon answered the question 'How sustainable is Corendon?' on its website with a set of claims: striving for 'a more sustainable form of holidaying', a 'significant investment' in buying 0.5% sustainable aviation fuel (SAF) in 2022, and the offer that passengers could 'significantly reduce' their flight's CO2 emissions by buying SAF themselves. It also displayed a self-designed green logo reading 'More sustainable and with a heart for a better world'. The Consumentenbond complained in June 2025.

On 16 September 2025 the Reclame Code Commissie declared the complaint largely well-founded. The SAF 'investment' claim omitted that a 2% SAF blend is now legally mandatory — Corendon presented less than the law requires as voluntary effort. The promise that a passenger's payment significantly cut their flight's CO2 was unsubstantiated and implied a causal link that Corendon confirmed is operationally impossible; at the hearing the company admitted it could not prove 'significantly'. The self-made logo was not an independent certification.

The committee also judged the sustainability ambition too vague to be verifiable and found Corendon's post-complaint website adjustments insufficient to withhold a formal recommendation. Corendon was recommended not to advertise in this manner again; it acknowledged some objections were well-founded and had adjusted the texts.

Why it happened

  • Numbers only mean something against a baseline: 0.5% SAF sounds like ambition until the law already requires 2% — omitting the baseline flipped the message.
  • Offset promises need causation: no payment can be tied to a specific flight burning sustainable fuel, and the committee called that implication wrong.
  • Vague ambitions fail too: 'a more sustainable form of holidaying' without concrete goals or plans cannot be assessed by consumers — which is what the code's article on ambitions exists to prevent.
What it costclaims ruled misleading; recommendation issuedembarrassing

The lesson

Green numbers need their baseline: touting 0.5% sustainable fuel while the law mandates 2% is not an investment story — and offset claims must show how they actually work.

Aftermath

The RCC's decision of 16 September 2025 (reported 8 October 2025) found violations of articles 3.1 and 3.2 of the Code for Sustainability Advertising and recommended Corendon not to repeat the claims. Corendon acknowledged some complaints were valid and adjusted its website, which the committee still judged insufficient.

Sources

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