An uncapped '1 like = NT$1 off' deal backfired so hard CJSCOPE quit consumer laptops

CJSCOPE (喜傑獅), a Taiwan customised-laptop brand founded in 2007, ran a Facebook promotion in November 2024 to celebrate Taiwan's victory in the World Baseball Classic 12 tournament: one like meant NT$1 off with no cap. The post amassed more than 17,000 likes, which could have pushed the discount to nearly the full price of a laptop.

The deal then unravelled. CJSCOPE edited the post eighteen times, moving the deadline earlier, and claimed a hacker attack took the site down on 25 November — evidence consumers read as the company's own engineers cutting the connection. The company refused to honour the promised discount, and public anger exploded.

In April 2025 CJSCOPE went further and filed lawsuits against 328 consumers, arguing the sales contracts did not exist. Taipei City's Department of Legal Affairs opened an administrative investigation and on 22 April ordered the company to withdraw the suits and propose a friendlier resolution.

On 5 May the company offered consumers NT$200 convenience-store vouchers plus a small gift if they cancelled their orders, saying it would not pursue them — but a defendant posted a screenshot of the lawsuit showing litigation costs were to be paid by the defendant, exposing the reassurance as false. On 20 January 2025 general manager Liu Zhihuang had already apologised, admitting to 'strategic foolishness' and a lack of consumer-marketing experience, and announced CJSCOPE was ceasing consumer (B2C) operations and pulling products from e-commerce.