The encyclopedia · Advertising & PR · Marketing decision · 2026
Chengde Lulu's '低糖低卡' almond-drink claims overstated the labels — 王海's test exposed it
Consumer crusader 王海 tested Chengde Lulu's almond drinks, found the '低糖低卡' claims overstated, and stores quietly rewrote the copy instead of answering.
Chengde Lulu (承德露露) · 2026-07
What happened
In July 2026 the consumer crusader 王海 (Wang Hai), through his 王海测评 account, tested two Chengde Lulu plant-protein drinks — 杏仁绿豆 and 杏仁五红. Both labeled carbohydrate levels the samples failed to reach: 杏仁绿豆 was labeled 5.6g/100g but measured 3.6g/100g, and 杏仁五红 labeled 5.3g/100g but measured 3.5g/100g — below the 80%-of-label floor Chinese rules require.
A second round on 5 July bought the 杏仁露全家福 gift box from Taobao, Douyin and Kuaishou and tested four products. The '低卡' (low-calorie) banner fell apart: labeled energy of 183 and 178 kJ per 100g for two varieties, and the 杏仁露原味's measured 219 kJ, all exceeded the 170 kJ/100g ceiling for a 'low-energy' food. The 杏仁露原味, marketed '低糖', measured 6.7–7.0g of carbohydrate per 100g against the 5g/100g cap for 'low-sugar'.
Rather than answer, the company edited. By 7 July 王海's third video showed the official flagship stores on Taobao, Douyin and JD had quietly dropped '低糖低卡' — the 杏仁五黑's '低糖低热量，轻饮无负担' became '低糖，热量小于1个苹果'. As of 21 July Chengde Lulu had issued no public statement; its customer service said it was 'not clear' about the matter.
Why it happened
- A '低糖低卡' claim was printed on drinks whose own labels already exceeded the legal thresholds for those words
- Testing found carbohydrates below the 80%-of-label floor, so the strongest health promises rested on the thinnest data
- Quietly editing the storefront copy answered nothing, so the accusation — and the trust gap — simply stayed open
The lesson
A health claim written on a package is a promise a regulator or a well-armed crusader can test. If the label itself cannot sustain the word, editing the storefront copy after the fact confirms it.
Aftermath
As of 21 July 2026 Chengde Lulu had issued no official statement; the flagship-store copy on Taobao, Douyin and JD had been quietly rewritten.
Sources
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