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The encyclopedia · Product & Design · Product decision · 2024

BrucePac: ready-to-eat meat shipped with listeria inside

BrucePac recalled nearly 12 million pounds of ready-to-eat meat after listeria was traced to its Oklahoma plant, reaching supermarkets and school cafeterias.

BrucePac · 2024-10-09

What happened

BrucePac is a large ready-to-eat meat and poultry producer whose products end up inside other companies' meals, salads and sandwiches sold under many brand names. A listeria contamination traced to its Durant, Oklahoma plant pushed recalls across the whole shelf.

The recall began October 9, 2024 at nearly 10 million pounds and was expanded to about 11.8 million pounds covering products made between May and October 2024. Because the meat was an ingredient sold to retailers, restaurants and institutions, the recall rippled into items from Aldi, Walmart, Trader Joe's and Amazon and into more than one hundred school cafeterias.

The outbreak toppled trust in a supplier whose entire business was being the invisible ingredient behind the label. A single plant's hygiene failure turned a private supplier into a national recall headline.

Why it happened

  • Listeria monocytogenes contamination was traced to BrucePac's Durant, Oklahoma ready-to-eat meat plant
  • The initial recall of nearly 10 million pounds was expanded to roughly 11.8 million pounds
  • Products reached major retailers, restaurants and more than one hundred school cafeterias
What it cost11.8 million pounds recalled; listeria outbreakcostly

The lesson

A supplier that sells ingredients is only as trusted as the cleanest plant it runs. One contaminated batch travels under every label it quietly supplied.

Sources

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    Somewhere, someone solved the problem this company failed at. 2nd Opinion →