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案例库 · 销售与零售 · 市场决策 · 2025

这条还没译成中文,下面是英文原文。

A supplement seller told buyers its pills could replace blood-pressure medication

Laotangyou Health Tech pitched a gingko supplement as a stand-in for blood-pressure drugs and heart-disease treatment — Shanghai's regulator fined it ¥350,000.

Laotangyou Health Tech

怎么回事

Laotangyou Health Tech (上海老糖友健康科技), a Shanghai franchisee of the '天天营养' supplement brand, sold two products to older buyers: a gingko-leaf extract and a coenzyme Q10 and vitamin C blend. Staff pitched both in person and through private-domain livestreams, and the claims went well past a supplement's legal boundary — the gingko product, they said, could improve circulation, lower blood sugar and blood pressure, help with stroke and heart-attack damage, and 'replace blood-pressure medication' in treating coronary heart disease and angina.

The Q10 blend was pitched as something that could steady an irregular heart rate in coronary patients taking it twice a day — a second unlicensed disease-treatment claim riding alongside the first.

China's food-safety law is explicit that an ordinary supplement cannot claim to treat, prevent or replace medication for a named disease — that language is reserved for products cleared as pharmaceuticals, through a much higher bar of evidence. Telling a cardiac patient a supplement can stand in for their prescription doesn't just mislead a buyer about value; it invites someone to alter or skip medication that is actually controlling their condition.

Shanghai's Yangpu district market regulator investigated and fined the company ¥350,000 under the anti-unfair-competition law, one of six cases the city's market regulator named in an October 2025 batch targeting false health claims aimed at elderly consumers.

为什么会这样

  • A supplement claiming to 'replace medication' isn't an exaggerated pitch — it can change how a patient manages a real condition, which is why regulators treat it more seriously than ordinary puffery.
  • The claim worked on the population with the most to lose: buyers managing a diagnosed heart condition, for whom skipping a real prescription on a salesperson's word carries real risk.
代价¥350,000 fine丢脸

教训

A health claim that tells a buyer to change how they treat a real diagnosis isn't marketing exaggeration — it's the exact claim regulators built the higher evidence bar to stop.

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