案例库 · 战略与领导 · 战略决策 · 1992–2014
这条还没译成中文，下面是英文原文。
Big Day Out ran 22 years — then its new owners cancelled it
Australia's biggest festival, founded in 1992 on a Nirvana bill, lost its 2015 edition days after C3 Presents took full ownership — and never returned.
Big Day Out · C3 Presents · 2014-06
怎么回事
The Big Day Out debuted in Sydney on Australia Day 1992 with Nirvana, Violent Femmes and You Am I, and grew into a travelling festival across five Australian cities and Auckland, headlined over the years by Pearl Jam, Metallica and Foo Fighters. For 22 years it was Australia's defining festival summer.
The 2014 edition broke. Ticket sales slid, the Sydney show shrank from two days to one, the Perth stop was called a financial catastrophe, and losses of between $8 million and $15 million were reported. AJ Maddah, the Soundwave promoter who had bought into the festival only the year before, sold his stake to US company C3 Presents for $1 — keeping a $1 option to buy back in.
On 26 June 2014, a day after C3 was revealed as sole owner, the new owners confirmed there would be no Big Day Out in 2015, saying the festival needed to be reconceptualised. Maddah insisted it would return in 2016. It never did: the 2014 edition was the last.
为什么会这样
- Six cities of production against falling ticket sales — the footprint outlived the demand that paid for it.
- Ownership churned faster than the problems: a stake sold for $1 a week before cancellation priced the festival honestly.
- A festival is a habit with a calendar; skip one year and the audience, the artists and the sponsors all rebook elsewhere.
教训
Big Day Out survived 22 summers but not one bad one: sold for $1, cancelled a week later, never revived — a festival's value lives in its calendar.
后来呢
C3's promised revival never happened; the Big Day Out is now the standard case of a festival brand dying with a skipped year.
资料来源
- The Guardian, 26 June 2014 — Big Day Out 2015 cancelled (announced 26 June 2014: no Big Day Out in Australia or New Zealand in 2015, first missed edition since 1992; American owners C3 Presents confirmed; AJ Maddah sold his share beforehand; founded 1992 with Nirvana, Violent Femmes, You Am I; 22 years running; poor ticket sales cited; Blur withdrew from the 2014 lineup amid billing dispute rumours)
- ABC News, 26 June 2014 — Music fans gutted as Big Day Out cancelled for 2015 (C3 Presents confirmed as sole owners 25 June 2014; Maddah sold his stake for $1 with a $1 buy-back option the week before, having bought in only the previous year; founded Sydney 1992, expanded to Adelaide, Melbourne, Perth 1993 and Gold Coast, Auckland 1994; losses between $8 million and $15 million reported the previous year; Perth event a 'financial catastrophe'; Sydney cut from two days to one; Maddah: the festival 'fell apart last year', promised a 2016 return)
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