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The encyclopedia · Strategy & Leadership · Strategic decision · 312 BCE

Zhang Yi promised 600 li of land — he delivered six

Chen Zhen warned the king that Zhang Yi's offer was a trap. The king told him to shut up and wait for the land. Zhang Yi gave him six li, not six hundred.

Chu (state)

From historyHistory and classical literature, legend included. An analogy to think with, not a modern precedent.

What it means today

A deal too good to be true is a trap. The advisor who warns against it is not a pessimist — they are the only one still counting the cost. The king who silences them pays that price in territory and the permanent decline of his state.

What happened

In 314 BCE the Qin prime minister Zhang Yi arrived at the court of King Huai of Chu with an offer. If Chu broke its alliance with Qi, Qin would return 600 li of the Shangyu region it had conquered from Chu. The king was delighted. His senior advisor Chen Zhen alone counselled against it: 'Qin values Chu because Chu has Qi as an ally. If we break with Qi, Chu stands alone. Why would Qin give land to an isolated state? Zhang Yi will betray you.' King Huai refused to hear more: 'Keep your mouth shut and wait for the land.'

Zhang Yi returned to Qin and feigned a chariot injury, avoiding the Chu envoy for three months. By the time he reappeared, Qin had sealed its own alliance with Qi. Zhang Yi told the Chu envoy: 'I have a fief of six li. I am willing to give it to your king.' The envoy protested — the agreement was for 600 li, not six. Zhang Yi held firm. King Huai of Chu, enraged, launched an attack on Qin despite Chen Zhen's renewed pleas to negotiate instead.

The Chu army was crushed at Danyang by the combined forces of Qin and Qi, losing 80,000 men and the general Qu Gai. A second campaign at Lantian also failed. Chu lost the Hanzhong region and ceded another 600 li to Qin. King Huai had thrown away an alliance, a territory, and the strongest army in the south for a promise that was never real.

Why it happened

  • King Huai wanted the land back without fighting for it — Zhang Yi's offer was the cheapest path, which made it the most suspicious
  • Chen Zhen's warning was framed as pessimism against a king who saw himself as a dealmaker
  • The Chu court was divided: Jin Shang, the king's favoured official, had been bribed by Zhang Yi to support the deal
  • Breaking the alliance was irreversible — once Chu broke with Qi, there was no way to verify the promise without losing the leverage
What it costHanzhong region lost; 600 li ceded; strategic declinecatastrophic

The lesson

When a deal is too good to be true, the advisor who says so is not a pessimist — they are the only one still counting the cost. A king who silences that advisor pays the price later.

Aftermath

King Huai of Chu was later tricked again into visiting Qin, where he was taken hostage and held until his death. Chu never recovered its position as a great power. Within a generation, Qin's eastern conquests were unstoppable. The phrase 'Zhang Yi deceives Chu' (张仪欺楚) became a byword in Chinese historical writing for a promise that was never meant to be kept.

Sources

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