The encyclopedia · Strategy & Leadership · Financial decision · 2016–2026
Tomorrow owned stakes in the brands it sold — then the showroom group collapsed
The London distributor behind Coperni and Martine Rose went into administration on Mar 20, 2026 and was sold to The Level Group's owner.
Tomorrow Ltd · Progetto 11 · Three Hills Capital Partners · 2026-03-20
What happened
Tomorrow Ltd, the London showroom and distributor behind Coperni, Martine Rose and Charles Jeffrey Loverboy, appointed joint administrators on March 20, 2026. Administrators from Interpath immediately sold the operating companies to Progetto 11, the holding company of Italian e-commerce firm The Level Group. Founder Stefano Martinetto exited, and controlling shareholder Three Hills Capital Partners took what BoF described as a significant haircut on its investment.
Tomorrow distributed emerging brands and took equity stakes in them. Three Hills first backed the group in 2016 with £15M of preferred equity, when it was valued at roughly £30–35M. Gross sales compounded at about 35% a year, and 2023 was its most profitable year ever — then sales fell 9–10% in 2024, by Martinetto's own account. In January 2025 Tomorrow sold off retailer Machine-A; a year later it had stopped paying sums owed to the partners and suppliers its brands relied on.
Progetto 11 — whose Level Group generated over €250M of revenue in 2025 running e-commerce for brands including Off-White and Palm Angels — bought Tomorrow to keep its wholesale platform running and push a digitally integrated model. In June 2026, Coperni, Tomorrow's best-known holding, asked a Paris court to place it in receivership to escape its own distributor.
Why it happened
- Owning equity in the brands it distributed meant a sell-through slowdown hit Tomorrow twice: distribution income fell while the value of its stakes fell with it.
- The structure ran on outside capital and compounding growth; once gross sales shrank instead of growing 35% a year, there was no cash flow to hold it up.
- The wholesale channel itself was shrinking as multi-brand retail closed, squeezing a distributor whose small brands had few stores left to sell through.
The lesson
A distributor that owns its brands carries their downside too: when sell-through slows, fees and equity fall together, and outside capital leaves first.
Aftermath
Progetto 11 keeps Tomorrow's showroom and distribution business running. Coperni obtained receivership in June 2026 to separate itself from the group, and Machine-A trades on under private owners.
Sources
- Tomorrow Ltd. Sells to The Level Group's Owners — BoF (Mar 19, 2026)
- The Level Group acquires the Tomorrow London Group — Interpath (Mar 2026)
- Progetto 11, The Level Group's Holding, Buys Tomorrow Group — WWD (Mar 2026)
- Exclusive: Tomorrow Group Changes Hands — Narrative News (Mar 19, 2026)
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