The Hundreds outlasted every streetwear brand on Fairfax — then the block died

The Hundreds opened its first store in 2007 on a side street off Fairfax Avenue in Los Angeles, then moved to a flagship location at 501 Fairfax. For nearly two decades, it was an anchor of what became the most famous streetwear block in America — a strip that once housed Supreme, Diamond Supply Co., HUF, Crooks & Castles, and dozens of other brands that defined 2010s streetwear culture.

By February 2025, almost all of them were gone. Supreme LA closed in 2023, Diamond Supply Co. shuttered in 2020, HUF left Fairfax years earlier. The Hundreds was the last original streetwear brand standing on the block. When it closed its flagship in February 2025, Fairfax Avenue's golden era as a streetwear mecca was officially over.

Co-founder Bobby Hundreds announced the closure on Instagram, saying: 'As one of the first ones in and the last ones out, we kept our promise to the block. To see this through, to finish what we started. And to give it everything we got.' The brand did not cite a single reason — the closure was framed as the natural end of a cultural era rather than a business failure. The Hundreds continues operating through its webstore and global wholesale partnerships.

The closure reflected the broader transformation of streetwear retail: the brands that once drove foot traffic to Fairfax had migrated online, opened their own direct-to-consumer channels, or simply faded in relevance. The block that had been the physical heart of American streetwear for a generation could not sustain its identity in an industry that had moved to drops, Instagram, and e-commerce.