Sanyo Whisbih built a brewery for a licensed brand — Tsingtao faded, Heineken took it

Taiwan Tsing-Beer (台灣青啤) was a subsidiary of Sanyo Whisbih, the Taiwanese energy-drink maker. When Taiwan opened to mainland-made drinks in 2002, it won the agency to bring Tsingtao beer to Taiwan; in 2005 it licensed the Tsingtao trademark and opened a tourist brewery in Neipu, Pingtung, brewing the beer locally. At its peak the brand outsold Heineken and was called Taiwan Tobacco & Liquor's biggest rival.

The venture never owned the name on its bottles. Its 2006 bid to register 台灣青啤 as a trademark was rejected as confusingly similar to TTL's 台灣啤酒, and the Supreme Administrative Court made the loss final in February 2010. Its advertised claim of brewing with mountain spring water was later admitted in court to be an advertising gimmick.

Sales of the plant's Tsingtao worsened year after year until production stopped; the roughly 100 workers were kept busy contract-brewing Japanese beer and, later, Heineken's Tiger Beer. On 1 July 2022 Heineken took majority ownership and management of the brewery — its first production base in Taiwan — and in 2023 the company was renamed Heineken Taiwan.