NET spent 6 years building an online-only budget brand — then folded it back in

NET, one of Taiwan's largest fast-fashion chains, launched NU V in 2020 as a separate, store-free e-commerce brand: no physical retail overhead, budget pricing, clothes sold for under NT$100. It built a following as a 'treasure hunting' destination for price-conscious shoppers, including parents buying for children.

Six years later, NET announced NU V would shut down. Last orders closed March 19, 2026, the site went dark May 1, and remaining stock and customers were folded back into NET's own retail and e-commerce channels. NET described the move only as an 'operational strategy adjustment,' without disclosing sales figures or a specific cause.

The closure means NET is giving up the separate discount-brand structure it built specifically to sell cheaper without touching its own store-based pricing — after six years, the company decided one brand serving both jobs was better than two.