Stadium Goods was Farfetch's $250M sneaker bet — then the flagship closed

Stadium Goods opened at 47 Howard Street in SoHo, New York in October 2015 and quickly became one of the most famous sneaker consignment stores in the world. It offered authenticated hyped sneakers, streetwear, and an experience that drew both serious collectors and curious tourists. By the time it was acquired, it had established itself as a pillar of sneaker culture.

In December 2018, Farfetch acquired Stadium Goods for $250 million — a bet that physical sneaker retail would be a growth engine for the luxury e-commerce platform. Farfetch expanded Stadium Goods with a second Chicago location, renovated the SoHo flagship in 2022, and integrated it into its broader marketplace. But the sneaker resale market cooled, and Farfetch's own financial troubles mounted.

Farfetch was rescued by Coupang in a $500 million deal in December 2023. Under Coupang, Stadium Goods closed its Chicago store in July 2023 and laid off staff. In January 2025, the SoHo flagship closed after the lease expired — the company did not renew, citing a strategic shift toward digital channels. Nine years after opening, the most famous sneaker consignment store in America was gone from its original location.