A Shell station's ad staged bagging a female customer — pulled in a weekend

In September 2025 the Instagram account of a Shell-branded service station run by Eric Wagner y Cia. in Crespo, Entre Ríos, posted a comic sketch: two employees complain about a female customer they find unbearable, then put her inside a large trash bag, load her onto a truck heading to another province, and joke about the relief of her absence.

The video went viral under condemnation. Periodistas Feministas de Entre Ríos denounced it as media and symbolic gender violence; a Buenos Aires senator publicly criticised the brand; and Raízen, Shell's licensee in Argentina, issued a statement condemning 'toda forma de violencia y discriminación' and promising measures. A local justice of the peace opened an inquiry under provincial gender-violence protection law.

The station removed the video and apologised on Facebook, acknowledging the content could be read as making light of gender violence. The agency Aixa Contenidos Digital went further, assuming full responsibility for the idea, the production and the publication, with its director admitting the message was wrong. A local franchise's social post had become a national brand crisis inside a weekend.