ROXY left Taiwan after 20 years — a surf brand outrun by fast fashion

ROXY, the women's surf-and-skatewear line of Quiksilver, began winding down its Taiwan operations in May 2026, with all stores expected to close by the end of summer. The brand had been in Taiwan for approximately 20 years. The online store stopped taking orders on 7 May, customer service ended on 5 June, and physical stores — including locations at Gloria Outlets, Linkou Mitsui Outlet Park, Taoyuan MetroWalk, and Taipei Qsquare — were scheduled to close by the end of August. Clearance sales reached 70% off.

The Taiwan exit was part of a broader crisis at the parent brand's US operations. Liberated Brands, the US licensee for Quiksilver, Billabong, ROXY, and RVCA, had filed for Chapter 11 bankruptcy in February 2025, closing all its US stores. Authentic Brands Group, which owned the Quiksilver portfolio, was restructuring the licensing globally. The Taiwan franchise was affected by the same pressures: changing consumer habits, the rise of e-commerce, and intense competition from fast-fashion and new sportswear entrants.

Two Chinese-language news sources — 壹蘋新聞網 and 風傳媒 — reported the exit in late May 2026. The brand had not issued an official statement at the time of the reports. Staff at multiple outlets confirmed the closures.