Rappi's 'Turbo in 10 minutes' promise became a COP 4,003 million misleading-ad fine

Rappi, the Colombian delivery platform, promoted its Turbo service with a headline promise: delivery in 10 minutes. On 8 April 2026 the Superintendencia de Industria y Comercio (SIC) fined Rappi COP 4,003,566,000 after two administrative investigations found repeated breaches of the consumer statute. The advertising findings were specific: Turbo was promoted with 10-minute delivery times that were not met in a number of cases, and promotions ran without essential information — validity periods, access requirements, minimum discount percentages or available units.

The sanction also covered unauthorised charges for Rappi Prime and Rappi Pro memberships signed up without users' knowledge, deliveries that arrived wrong, incomplete, late or not at all, a complaints system whose chatbot blocked access to human agents, and abusive terms limiting legal warranty and retraction rights. The SIC noted aggravating factors: three sanctions in five years and non-compliance with its own Resolution 27648 of 2024.

Rappi said it received the decision 'con respeto', defended that millions of daily orders are completed satisfactorily, and announced it would appeal: 'Ejerceremos nuestro derecho a interponer los recursos que proceden'. The ruling is therefore not final — but the 10-minute claim, not the logistics, is what the regulator treated as the violation.