Proof & Company closed Singapore after 13 years — its bar customers were closing too

Proof & Company Spirits was the Singapore distribution arm of a global independent spirits group, founded in 2012. For 13 years, it supplied more than 50 types of independent spirit brands to Singapore's premium bars, restaurants and hotels, building a reputation as the go-to distributor for craft and boutique labels in Asia-Pacific. Its Singapore business had an annual turnover of S$7 million, and the global group turned over S$34 million.

On July 21, 2025, the company entered provisional liquidation and closed its Singapore distribution operations. Sixteen staff lost their jobs. The company cited mounting challenges in Singapore's F&B and hospitality industry, including the closure of some of its longest-standing restaurant and bar customers. It also pointed to significant market challenges in China and an extended downturn in Australia, where its Australian arm had already been placed into voluntary administration in April 2025.

Proof & Company's cocktail bar 28 HongKong Street continued operating independently, and its consultancy arm Proof Creative continued from Hong Kong. But the core distribution business — the reason the company existed in Singapore — was gone. The closure was part of a broader F&B contraction: 3,047 Singapore F&B establishments closed in 2024, the highest figure since 2005.