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The encyclopedia · Strategy & Leadership · Financial decision · 1963–2011

Oddbins was Britain's quirkiest wine merchant — HMRC killed it with a £20M debt

Oddbins, the UK wine chain with Ralph Steadman's art on its labels, owed HMRC half its £20M debt. When HMRC blocked its rescue, 278 stores became 37.

Oddbins · European Food Brokers · Whittalls Wine Merchants · 2011-03-31

What happened

Oddbins was founded in 1963 by Ahmed Pochee in London, originally delivering 'bin-ends' and oddments of wine to restaurants and clubs. It became known for its knowledgeable staff, eclectic wine selection, and the distinctive illustrations of Ralph Steadman on its labels. Steadman worked with the chain for 12 years, creating a brand identity that made Oddbins one of Britain's most distinctive wine retailers.

Oddbins grew steadily through the 1980s and 1990s, expanding from 100 stores to a peak of 278 outlets. The chain became a favourite among UK wine enthusiasts, known for stocking unusual bottles that supermarkets would not carry. But by the 2000s, competition from supermarkets using wine as a loss leader eroded its margins, and cross-channel booze cruises drew customers away.

By early 2011, Oddbins had closed a third of its branches, leaving fewer than 100 stores. It proposed a Company Voluntary Arrangement (CVA) to restructure its £20 million debt. However, HM Revenue & Customs — owed nearly half of that debt — blocked the CVA. HMRC's objection was the deciding factor; the rescue plan collapsed.

On 31 March 2011, Oddbins entered administration. Administrators closed 48 shops immediately. Whittalls Wine Merchants, part of European Food Brokers, bought 37 stores from the administrators, saving 200 jobs and acquiring exclusive rights to the Oddbins name. The revived chain went into administration again in 2019 and shifted online-only by 2023.

Why it happened

  • Supermarkets used wine as a loss leader, making it impossible for a specialist chain to compete on price. Oddbins needed margin on every bottle; supermarkets cross-subsidised from other groceries.
  • HMRC was owed nearly half of Oddbins' £20M debt and blocked the CVA. The tax authority's objection killed the rescue plan that might have saved the chain.
  • Oddbins expanded to 278 stores in a market that was already shifting toward supermarkets — the estate was too large for a niche wine merchant to sustain.
  • The financial crisis of 2008–2009 squeezed consumer spending on discretionary items like premium wine, accelerating Oddbins' decline.
What it cost£20M debt; 241 stores closed; 200 of 2,000 jobs savedcatastrophic

The lesson

A CVA is only as strong as the creditors' willingness to accept it. When HMRC is the largest creditor and refuses the deal, no rescue is possible.

Aftermath

Oddbins closed 48 stores immediately on administration in March 2011. Whittalls Wine Merchants bought 37 stores and the Oddbins name, saving 200 jobs. The revived chain operated modestly but entered administration again in February 2019. By November 2023 all physical Oddbins stores had closed and the brand moved online-only. European Food Brokers itself was placed into administration in December 2023.

Sources

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    Somewhere, someone solved the problem this company failed at. 2nd Opinion →