The encyclopedia · Advertising & PR · Marketing decision · 2024
An assault video cost MC Ryan SP his Maringá Folia slot and his PR agency in a day
Security-camera footage of a kick at his ex surfaced Friday; by the weekend the funk star had lost the Maringá Folia gig and his press office.
MC Ryan SP (Ryan Santana) · 2024-09-27
What happened
In April 2024, a security camera at MC Ryan SP's house recorded an argument with his ex-girlfriend Giovanna Roque, the mother of his son, in which he kicked her. The images stayed private for months. In the last week of September, journalist Léo Dias published them, and Brazilian media began replaying the footage nationwide.
The reaction took less than 48 hours. On the evening of Friday, September 27, Caldi Comunicação, his press office, announced it no longer represented him. The next morning, hours before the event, producer Euphoria Eventos cancelled his slot at Maringá Folia in Paraná, saying the decision was taken after analysis of the images.
Giovanna publicly defended him — she said it was one argument, that she had broken his phone first, and that the leaked footage was a persecution — but the market had already moved. A career built on festival fees and brand tie-ins absorbed the damage of one recorded moment within a weekend.
Why it happened
- The video was the contract-breaker: one image of violence outweighed years of shows, and Maringá Folia cancelled with hours to go because the association itself had become the headline.
- Caldi cut him the same night the footage went public: a PR office lives by association, and once the office is part of the story it stops being part of the solution.
- The victim's defence changed nothing: the cancellations were decided by third parties who never asked her opinion, which is the real exposure an artist carries.
The lesson
Violence footage waits for no verdict: the show died and the PR office resigned the same weekend. When an artist's product is his image, one recorded moment costs every contract built on it.
Aftermath
Caldi Comunicação announced on the night of September 27, 2024 that it no longer represented MC Ryan SP. Maringá Folia replaced his slot for the September 28 event in Paraná. Giovanna Roque publicly defended him, calling the leak a persecution and describing the incident as a single argument in which she had also lost her temper; none of the cancellations were reversed.
Sources
- gshow — MC Ryan SP has show cancelled after assault on ex; team breaks contract
- Jornal Dia — MC Ryan SP controversy leads to show cancellation and break with press office
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