Logitech's China store told buyers they'd 'come running like a dog' for a discount

In March 2026 Logitech's official flagship store on Douyin posted a mouse promotion with copy reading, roughly, 'cut the price and you still came running like a dog' — addressed to the buyer. Screenshots spread fast, with commenters calling it contempt for the same customers the brand was trying to sell to, and some framing it as a foreign brand taking Chinese money while insulting Chinese buyers.

Logitech China apologised the same evening, saying the copy had been posted by an employee of Shanghai Baishide Electronics — the operator running its Douyin store — who had bypassed Logitech's own review process for marketing material. The apology did little to calm the reaction: complaints on the platform passed 2,000, and a visible share of commenters said they would rather buy a competitor's mouse than believe the explanation.

The case did not end with the apology. On 29 June, Shanghai's Jing'an district market regulator ordered the operator to stop running the ad and fined it 200,000 yuan, formally finding the copy in violation of advertising law. Logitech's storefront had quietly gone back up about a month after the apology, without a further public statement — which drew its own round of criticism for going quiet rather than closing the loop.