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LG Display's LCD price-fixing cost it €215M — and the fine stuck

The EU fined LG Display €215M for fixing LCD panel prices; the penalty was trimmed to €210M on appeal but survived.

LG Display · 2010-12-08

What happened

On 8 December 2010, the European Commission fined LG Display €215 million for its role in a price-fixing cartel covering liquid crystal display (LCD) panels. The Commission fined LG Display, Chunghwa, AU Optronics, Chimei InnoLux and HannStar Display a total of €649 million; Samsung avoided a fine by alerting the Commission to the cartel.

Between October 2001 and February 2006, the companies agreed prices for LCD screens — including price ranges and minimum prices — and exchanged information on future production, capacity utilisation and pricing. Members held around 60 meetings, mostly in Taiwan hotels, in what they called the 'Crystal meetings'. Documents urged secrecy and minimal written communication, a sign they knew the conduct was unlawful.

The agreements directly affected EEA customers, since the vast majority of televisions, computer monitors and notebooks sold in the EEA carried panels made in Asia. The Commission found the contacts between the companies formed a single, continuous cartel.

LG Display appealed, arguing in part that sales of panels to its own parent companies should not count toward the fine. The General Court upheld the Commission's decision but cut the fine to €210 million, and on 23 April 2015 the Court of Justice of the European Union dismissed LG Display's final appeal, confirming the €210 million penalty.

Why it happened

  • LG Display joined a scheme to fix LCD prices and swap future production plans, treating coordination as a reliable route to higher prices than competing on the merits.
  • It pursued the case through two EU courts over five years, only to see the penalty shrink by €5 million while the core cartel finding went unchallenged in court.
What it cost€215M EU cartel fine, reduced to €210M on appealcostly

The lesson

Cartels look profitable until someone tells the regulator — Samsung's immunity tip toppled the whole scheme, and the fine survived every appeal.

Aftermath

The confirmed €210 million fine made the LCD cartel one of the EU's landmark electronics cases, alongside parallel penalties in the US, Korea and Japan. For LG Display the outcome locked in a large, unavoidable bill; for the Commission it demonstrated how leniency programmes can dismantle a coordinated cartel that had run for over four years.

Sources

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