Kanye's Super Bowl ad sold swastika shirts; Shopify shut down Yeezy.com within days

On Super Bowl Sunday, 9 February 2025, Kanye West ran a 30-second spot on three Fox-owned stations, including KTTV in Los Angeles. Shot on an iPhone, it showed him in a dentist's chair saying he had spent 'all the money for the commercial on these new teeth' and telling viewers to go to yeezy.com. It cleared review because it was a local buy — a few hundred thousand dollars instead of the multi-million national rate — so it skipped the scrutiny a national Super Bowl ad would have faced.

Within the hour, the store switched from its normal clothing line to a single product: a $20 t-shirt bearing a swastika. Two days later, on 11 February, Shopify removed the store. 'This merchant did not engage in authentic commerce practices and violated our terms,' the company said; the president of the platform said the merchant had had a full day to show the sales were legitimate and had not. Yeezy.com was gone.

The stunt cost the brand its last retail channel. Yeezy had no other storefront, so the takedown made the shirts — and every other order in flight — unfulfillable. Fox's stations said they regretted carrying the ad. It was the same man whose outbursts had cost Adidas €1.2 billion of unsellable Yeezy inventory in 2022; this time the brand paying was his own.