Juewei Duck Neck's Double 11 ads read like innuendo — the regulator fined them ¥600K

For the 2017 Double 11 (Singles' Day) promotion, Juewei Duck Neck (绝味鸭脖), China's largest duck-neck snack chain, published two online advertisements. On 1 November, its Tmall flagship store displayed a cartoon of a woman wearing short shorts, lying on a bed with shackles, legs apart, under the slogan: '鲜嫩多汁，想要吗？' ('Fresh, tender, juicy — want some?'). On 3 November, its WeChat account posted an image of the David statue's private parts pixelated, with copy written in the tone of intimate partners.

Additional WeChat posts titled '我不搞预售，我就是玉兽' ('I don't do pre-sales, I am a jade beast') and '高潮' ('Climax') were deleted by WeChat for 'vulgarity, sexual suggestion, or pornographic information.' The Tmall poster was removed on 2 November after public outcry; Juewei posted an apology on Weibo the same day.

On 22 December 2017, the Changsha Municipal Administration of Industry and Commerce fined both Changsha Juewei Food Marketing Co. and Changsha Huibang Advertising Co. (the agency) ¥600,000 each, totalling ¥1.2 million, citing Article 9(7) of the Advertising Law. Juewei's listed parent removed the marketing subsidiary's person in charge, withheld the e-commerce team's quarterly bonus, and mandated one month of Advertising Law training.