Jecca Blac closed after nearly a decade — gender-free makeup brand lost its key investor

Jecca Blac was a vegan and gender-free make-up brand founded by Jessica Blackler in 2017 under the name Jecca Makeup, rebranding to Jecca Blac in 2019. The brand targeted the transgender community and offered one-to-one make-up tutorials to trans customers, building a loyal following around inclusive beauty. It was stocked by Sephora, Superdrug, and Beauty Bay, and sold over two million units across nearly a decade of operation.

On September 24, 2025, Blackler announced via Instagram that the brand would cease trading permanently. She cited the sudden passing of an unnamed business partner and investor — described as her "greatest source of support" — combined with a number of unfortunate events in recent years that made continuing the business unsustainable. The brand hosted a closing-down sale on its website for final stock clearance.

Jecca Blac was one of several beauty brand closures in 2025, alongside Youthforia, Ami Colé, and Flower Beauty. The broader beauty market faced saturation and increasingly volatile conditions, with both small independent brands and larger players struggling to maintain profitability. Blackler's statement emphasised that the decision was heartbreaking but necessary.