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The encyclopedia · Strategy & Leadership · Strategic decision · 1992–2003

Huis Ten Bosch imported Dutch bricks on borrowed money — ¥229B of liabilities

Japan's Dutch replica theme park, built with imported bricks on borrowed money, collapsed in 2003 under ¥229B of debt

Huis Ten Bosch Co. · 2003-02

What happened

Huis Ten Bosch opened in March 1992 in Nagasaki prefecture: a full-scale replica of a Dutch town — windmills, canals and bricks imported from Holland — built at a cost of about $2.5 billion. It was the flagship of Japan's bubble-era resort boom, a government-backed push to spread leisure development across the country, backed by Nagasaki prefecture and a consortium of three dozen companies.

The early crowds never matched the investment. Attendance slid through the late 1990s as Japan's asset economy deflated and consumers cut spending on nonessentials; the park drew 3.8 million visitors in 1996 and fewer every year after. The construction debt taken on during the boom stayed on the books.

By 2000 the Industrial Bank of Japan had forgiven 53 billion yen of the debt, but that was not enough. On February 26, 2003 Huis Ten Bosch Co. — one of Japan's largest theme park operators — filed for bankruptcy with about 229 billion yen ($1.95 billion) in liabilities, including a 102.3 billion yen loan from Mizuho.

The New York Times called the failure 'the legacy of a government-led expansion into local areas', part of a wave of bubble-era resorts that became white elephants on optimistic assumptions about tourism and consumer spending. Huis Ten Bosch survived under new owners and still operates, but the bankruptcy stands as the textbook case of financing a theme park for the crowds you hope for rather than the ones you get.

Why it happened

  • The park was financed on bubble-era optimism — $2.5 billion of construction debt assumed tourism and luxury spending would grow forever.
  • Attendance fell as the economy deflated: consumers cut nonessential spending and took cheaper trips, and a Dutch replica in Nagasaki lost to both.
  • The debt structure was fatal: banks and the prefecture co-financed the project, and when the lending bust hit, no backer could absorb a 229-billion-yen collapse.
  • IBJ's 53-billion-yen forgiveness in 2000-2001 only postponed the reckoning; operations could not service the debt that remained.
What it costBankruptcy in 2003 with ¥229B ($1.95B) in liabilitiescostly

The lesson

A perfect replica of Holland is still a theme park, and a theme park is an attendance business. Its debt outlived the novelty — build for the crowds you can attract, not the crowds you imagine.

Sources

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