Glöbal kept its whole team through the pandemic — two lost tenders ended the agency

Glöbal was an independent Santiago agency whose client book ran from Entel and LG to Chilexpress, Bci and Moneda. In 2022 the Asociación Chilena de Publicidad gave it the Premio País for the campaign 'El baile de los que sobran.' Two years later the agency was before the courts, asking to be liquidated.

The story is told in the agency's own filing, reported by Diario Financiero. During the pandemic, clients said operational losses forced them to drop the service; others asked for less for the same fee, or more for the same fee. Where rivals made mass layoffs, Glöbal kept its whole structure, treating it as a temporary burden, and the shareholders themselves put in money to cover payroll and expenses.

For two to three years the agency held a fragile structural balance. The filing's own words: the balance was 'definitivamente destruido al momento en que perdió dos importantes licitaciones' — destroyed for good when it lost two major tenders. On 27 May 2024 Glöbal asked the courts to open a voluntary liquidation, with Aninat Abogados as counsel; some 55 workers — '55 familias' in the coverage — worked until the end of the month. The agency that had won the country's Premio País two years earlier was gone.