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The encyclopedia · Product & Design · Strategic decision · 2016–2017

Netflix spent $120M on Baz Luhrmann's The Get Down — it lasted one season

The Get Down was TV's most expensive series at $120M; Netflix canceled Baz Luhrmann's Bronx hip-hop epic after a single season of 12 episodes.

Netflix · 2017-05-24

What happened

The Get Down was Baz Luhrmann's epic of the birth of hip-hop in the late-1970s Bronx — Netflix's bet that a film-scale director could anchor its prestige slate. The first season cost approximately $120M, the most expensive television production of its era; after production delays and a retool, it arrived split in two — six episodes in August 2016, five more in April 2017 — twelve in all.

On May 24, 2017, Netflix canceled the series after one season. Luhrmann said the final sticking point was an exclusivity standoff between Netflix and Sony over his time: 'I make movies,' he wrote in his farewell post. Two years later, when Netflix tightened its greenlight discipline around cost-per-viewer, The Get Down's $120M was named internally as one of the misses — alongside Marco Polo — that changed how the platform bought shows.

Why it happened

  • At $120M for one season, the show needed an audience far larger than a niche period music drama could deliver — a film-level cost structure on a genre that never had one.
  • Production turmoil — delays, a retool, a split release — pushed the cost up and drained momentum before audiences could commit.
  • The standoff over Luhrmann's exclusivity showed neither side had aligned on the basic economics: Netflix paid film money but could not hold a film director.
What it cost$120M season, canceled after onecostly

The lesson

Prestige directors don't de-risk niche genres: Netflix paid a record $120M for an audience that never came, and the miss became part of the platform's spending rules.

Sources

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