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The encyclopedia · Strategy & Leadership · Strategic decision · 1997–2001

Gulliver's Kingdom by Mt Fuji opened in 1997 — Aum's shadow ended it in four years

Backed by Niigata Chuo Bank, Fuji Gulliver's Kingdom opened near Aum Shinrikyo's former compound in July 1997; foreclosed, it closed on 28 October 2001.

Fuji Gulliver's Kingdom · 富士ガリバー王国 · 2001-10

What happened

Fuji Gulliver's Kingdom opened on 26 July 1997 on 370,000 square metres of land at the western foot of Mt Fuji — a Gulliver's Travels theme park built by a company backed by Niigata Chuo Bank, which had piled into bubble-era park projects. It opened two years after the Tokyo subway sarin attack, in a village whose name had become synonymous with Aum Shinrikyo, whose former compound sat a few kilometres away.

The stigma never lifted, attendance stagnated, and the bank that had financed the park went under in October 1999, cutting off its money. In January 2001 the park's properties were ordered to foreclosure auction; when nobody met the ¥3.1 billion minimum bid that March, operating became impossible, and the park closed on 28 October 2001 — four years after opening.

The ruins changed hands at a third auction in November 2002 for about ¥1.4 billion, briefly hosted a dog park that folded in 2005, passed to a resort company that went bankrupt in 2008, and has stood abandoned at the foot of Mt Fuji ever since.

Why it happened

  • Opening beside the name of Aum Shinrikyo's former compound put a permanent shadow over the park.
  • Its backer, Niigata Chuo Bank, collapsed in 1999 — a bubble-era lender with no cushion for a struggling park.
  • Poor transit access and competition from Fuji-Q Highland capped attendance.
What it cost¥3.1B minimum bid, sold ¥1.4Bcostly

The lesson

Gulliver's Kingdom had everything a park needs except location and timing: next to a cult's shadow, financed by a doomed bank, opened into a recession — four years, then ruins.

Aftermath

The site passed through a failed dog park and a bankrupt resort company and remains abandoned; the operating company was formally dissolved in 2026.

Sources

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    Somewhere, someone solved the problem this company failed at. 2nd Opinion →