The encyclopedia · Trading & Investing · Financial decision · 2026
Figma's IPO popped 250% on day one, then fell ~81% from its peak
Underpriced at $33 into 40x demand, Figma's stock opened at $85, hit $143, then fell ~81% as an early lockup release and insider selling unwound the surge.
Figma · 2025-07-31
What happened
Figma went public on the NYSE on July 31, 2025 under the ticker FIG at $33, raising $1.22 billion for a software company that had been a $20 billion takeover target when Adobe's 2022 acquisition fell through. Demand was enormous — the offering was 40 times oversubscribed — and the stock opened at $85 and closed its first day at $115.50, up 250%.
The bill came later. Shares peaked at $143 on August 1, 2025, then decayed to roughly $22 by February 2026, down about 81% from the peak and about a third below the IPO price. TechStartups measured the lost paper value at more than $50 billion, as the market capitalization fell from over $60 billion at the peak to roughly $10.5 billion.
Several mechanics explain the fall. First, underpricing: at $33 despite 40x demand, Figma handed retail a first-day pop to chase. Second, an early lockup clause set to trigger at $41.25 fired immediately because the stock opened at $85, releasing 25% of locked shares after 36 days instead of 180, followed by insider sales including ~$35M of executive stock in November 2025. Third, the fundamentals slowed: Q3 revenue growth fell from 41% to 33%, gross margins from 91% to 83%, and AI tools like Claude Code began substituting for the design canvas.
Why it happened
- Underpricing to $33 into 40x demand created a first-day pop, then the early lockup clause fired at $41.25 as the stock opened at $85, releasing 25% of locked shares after 36 days instead of 180.
- Insider sales followed — ~$35M of executive stock in November 2025 — signalling the insiders considered the price high.
- Growth slowed as the float unlocked: Q3 revenue growth fell from 41% to 33% and gross margins from 91% to 83%, while AI coding tools began substituting for the canvas.
The lesson
An IPO priced far below demand creates a pop that the first lockup release and insider sales immediately unwind — the biggest risk to a new listing is often the seller's own float, not the business.
Aftermath
Figma's final VC lockup was set to expire August 31, 2026, releasing the majority of the float at subdued prices.
Sources
- InvestorPlace — Why Figma stock crashed 81%: the IPO mechanics retail never saw coming
- TechStartups — Figma stock is down 85% from its IPO peak: here's what went wrong
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