The encyclopedia · Advertising & PR · Marketing decision · 2025
Troya Prosta's pack said it kept the prostate healthy — Indecopi asked for the evidence
Nov 2025: Indecopi's final ruling fined Enervitalgreen 11.33 UIT — its Troya Prosta pack promised 'a healthy prostate' with no clinical evidence behind it.
Enervitalgreen S.A.C. · 2025-11
What happened
Enervitalgreen S.A.C. sold TROYA PROSTA TEK DUO – Saw Palmetto, a supplement whose packaging carried a health promise: the product 'ayudaría a mantener una próstata saludable' — it would help keep the prostate healthy. Indecopi asked the question such a claim invites: where is the clinical evidence?
What the company offered — traditional use, natural ingredients, a disclaimer that the product was not a medicine — did not accredit that it possessed the advertised property. In first-instance Resolution 030-2025/CCD-INDECOPI of 25 March 2025, Indecopi fined Enervitalgreen 18.54 UIT over the prostate claim, and another 9.26 UIT for advertising the product as '100% natural'.
On appeal the case split. The tribunal accepted that '100% natural' was backed by the ingredient list — plant components and selenium — and revoked that fine; the health claim did not survive, and the final sanction, corrected for sales data and deterrence, was set at 11.33 UIT — more than S/60,000 — confirmed by Resolution 0272-2025/SDC-INDECOPI of 25 November 2025.
Why it happened
- A health claim on packaging is a promise that demands clinical evidence; traditional use and ingredient lists do not substitute for it.
- The 'not a medicine' disclaimer did not rescue the claim: consumers still read a promise of a healthy prostate.
- The appeal split the case — the provable claim ('100% natural') survived; the unproven one carried the fine.
The lesson
Health claims are judged by the evidence behind them, not the disclaimers around them. On appeal, only the claims you can prove survive — the fine for the rest stands.
Aftermath
The final-instance fine stood and the corrective measure was upheld: the health claim had to leave the packaging. In Peru the case is cited for its clean split — '100% natural' was proven by the ingredient list; 'keeps the prostate healthy' was not proven at all.
Sources
- LP Derecho — Multan a empresa por afirmar, sin sustento, que producto promocionado ayudaría a mantener la próstata saludable [Res. 0272-2025/SDC-Indecopi]
- La República — Indecopi multa con más de S/60.000 por publicidad engañosa a empresa que promocionaba producto para la salud prostática
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