案例库 · 广告与公关 · 市场决策 · 2025
这条还没译成中文，下面是英文原文。
Troya Prosta's pack said it kept the prostate healthy — Indecopi asked for the evidence
Nov 2025: Indecopi's final ruling fined Enervitalgreen 11.33 UIT — its Troya Prosta pack promised 'a healthy prostate' with no clinical evidence behind it.
Enervitalgreen S.A.C. · 2025-11
怎么回事
Enervitalgreen S.A.C. sold TROYA PROSTA TEK DUO – Saw Palmetto, a supplement whose packaging carried a health promise: the product 'ayudaría a mantener una próstata saludable' — it would help keep the prostate healthy. Indecopi asked the question such a claim invites: where is the clinical evidence?
What the company offered — traditional use, natural ingredients, a disclaimer that the product was not a medicine — did not accredit that it possessed the advertised property. In first-instance Resolution 030-2025/CCD-INDECOPI of 25 March 2025, Indecopi fined Enervitalgreen 18.54 UIT over the prostate claim, and another 9.26 UIT for advertising the product as '100% natural'.
On appeal the case split. The tribunal accepted that '100% natural' was backed by the ingredient list — plant components and selenium — and revoked that fine; the health claim did not survive, and the final sanction, corrected for sales data and deterrence, was set at 11.33 UIT — more than S/60,000 — confirmed by Resolution 0272-2025/SDC-INDECOPI of 25 November 2025.
为什么会这样
- A health claim on packaging is a promise that demands clinical evidence; traditional use and ingredient lists do not substitute for it.
- The 'not a medicine' disclaimer did not rescue the claim: consumers still read a promise of a healthy prostate.
- The appeal split the case — the provable claim ('100% natural') survived; the unproven one carried the fine.
教训
Health claims are judged by the evidence behind them, not the disclaimers around them. On appeal, only the claims you can prove survive — the fine for the rest stands.
后来呢
The final-instance fine stood and the corrective measure was upheld: the health claim had to leave the packaging. In Peru the case is cited for its clean split — '100% natural' was proven by the ingredient list; 'keeps the prostate healthy' was not proven at all.
资料来源
- LP Derecho — Multan a empresa por afirmar, sin sustento, que producto promocionado ayudaría a mantener la próstata saludable [Res. 0272-2025/SDC-Indecopi]
- La República — Indecopi multa con más de S/60.000 por publicidad engañosa a empresa que promocionaba producto para la salud prostática
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