Edie Parker's cannabis tee starred Amanda Batula, then romance news upstaged it

Edie Parker, a US cannabis-accessories brand, launched a campaign on the morning of 31 March 2026 fronted by Amanda Batula, a star of the reality series 'Summer House'. The campaign pushed a t-shirt reading 'These are your boobs on drugs', with 15% of sales going to the Last Prisoner Project, a group that works on cannabis-related criminal justice reform.

Hours later the campaign's premise was upended. Batula's secret romance with her co-star West Wilson was confirmed, and the personal news landed directly on top of the launch. The brand's choice of face suddenly read very differently to the audience it had aimed the charity angle at.

Edie Parker acted fast. It deleted the Batula posts and re-shot the campaign with a new model, keeping the same shirt and the same charity while swapping out the face, captioning the pivot 'Same shirt. Same great charity. New model.' Fans called the quick, honest change a smart save, but the episode had already cost the launch its clean first impression.