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Dragon Age: The Veilguard — 9 years in development, 1.5M sales, a 17% stock drop

BioWare's 9-year Dragon Age cost EA 1.5M sales against a 3M forecast; EA's stock fell 17% and BioWare laid off veterans in the aftermath.

Electronic Arts · 2025-01-22

What happened

Dragon Age: The Veilguard — BioWare's first Dragon Age in a decade — spent nine years in development: work began in 2015 under the codename Joplin, was cancelled in 2017, restarted as Morrison in 2018, and finally shipped October 31, 2024 for EA. Reviews were strong: 82 on Metacritic for PS5.

The commercial result was the problem: EA reported the game reached only 1.5 million players in its first two months against a forecast of around 3 million. On January 22, 2025, EA's stock fell 17% following the holiday earnings report — roughly $6 billion of market value — with EA citing both Veilguard and EA Sports FC 25 shortfalls.

BioWare was restructured on January 29, 2025: long-time Dragon Age developers were laid off, staff not assigned to Mass Effect 5 were loaned out, and the studio shrank around its remaining franchise. EA's CEO called the launch 'high quality' and 'well-reviewed' — then mused that the game might have sold better with live-service features, a sentence that read like the company blaming its own single-player game for being single-player.

Why it happened

  • Nine years of development produced a game the franchise's core audience aged out of: two cancellations and a full restart left a polished but generic product, and 1.5M sales against a 3M forecast.
  • EA priced it as a franchise savior: after Anthem's collapse and years of live-service bets, Veilguard carried the whole studio's hopes — so a good-not-great launch became a $6B stock event.
  • The single-player bet was made by a company that no longer believed in it: EA's own post-mortem floated live-service as the fix, signaling the studio's next project would chase engagement.
What it cost1.5M sales vs 3M forecast; stock −17% (~$6B)costly

The lesson

Nine years of development is a risk: two cancellations and a restart left Veilguard polished but unremarkable, and a 1.5M-sale launch against a 3M forecast erased $6B of EA's value.

Sources

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