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The encyclopedia · Strategy & Leadership · Strategic decision · 2019–2026

Coperni asked a court to save it from its own distributor — Tomorrow stopped paying

Coperni sought court protection in June 2026 after its majority shareholder Tomorrow London Group stopped paying suppliers, starving the brand of cash.

Coperni · Tomorrow London Group · Progetto 11 · 2026-06-11

What happened

Coperni, the Parisian fashion label known for its viral smartphone bag and SpaceX-inspired designs, was placed in receivership by a Paris commercial court on June 11, 2026. The brand had been founded in 2013 by Sébastien Meyer and Arnaud Vaillant, rising to international prominence through celebrity endorsements and social-media-friendly runway moments.

In 2019, Coperni took on Tomorrow London Group as its majority shareholder and exclusive distributor. The relationship soured when Tomorrow stopped paying sums it owed to partners and suppliers, depriving Coperni of resources and putting the brand under 'significant financial strain.' The dispute escalated to the point that Coperni pulled out of Paris Fashion Week in March 2026.

Vaillant, president of Coperni SAS, initiated court proceedings to protect the brand. The receivership allowed Coperni to continue operating and protecting its teams while the founders sought to regain full control. Days after the dispute became public, Progetto 11 — the holding company of The Level Group — announced it was acquiring Tomorrow Group, leading to the exit of founder Stefano Martinetto and Three Hills Capital Partners.

Why it happened

  • Dependence on a single distributor for capital and market access created a choke-point — when Tomorrow stopped paying, the brand had no independent cash flow.
  • The brand built its business model on viral marketing moments rather than sustainable wholesale relationships, leaving it vulnerable when its distributor partner failed to perform.
  • The broader luxury consolidation wave — Ssense, Matches and Farfetch all collapsed within 18 months — meant Coperni had few alternative distribution partners to turn to quickly.
What it costreceivership; PFW cancelled; all supplier ties disruptedcostly

The lesson

Giving a single distributor both an ownership stake and exclusive distribution rights means the brand starves when the distributor stops paying — no matter how popular the label is on social media.

Aftermath

The receivership proceedings allowed Coperni to continue operations while Vaillant and Meyer worked to regain full control. The Progetto 11 acquisition of Tomorrow Group was expected to resolve the ownership dispute, but the brand's long-term viability depended on rebuilding supplier relationships and finding a sustainable distribution model. The case became a cautionary tale about the risks of exclusive distribution agreements in luxury fashion.

Sources

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