Asics Trading ends four of its own shoe brands — everything becomes ASICS

Asics Trading, the ASICS group's sales arm for dress and walking shoes, ran four house brands of its own: texcy luxe, AcureZ, RakuWalk and Lady worker — lines spanning business shoes, walking shoes and women's work shoes, long stocked on practical-shoe floors from department stores to shoe chains.

On 1 April 2026 the company announced all four brands end sales on 31 December 2026. This was not a retreat from unprofitable lines but a review of brand deployment: product lines will be consolidated under the single ASICS master brand, with texcy luxe relaunched from February 2027 as a series under ASICS alongside the PEDALA, RUNWALK, GEL-BIZ and WELLNESS WALKER lines.

The wind-down runs ahead of the brands themselves: online order acceptance closes 30 September 2026, the brands' site shuts 31 October, unredeemed points lapse, and sales continue only through the ASICS Walking official store. AcureZ, RakuWalk and Lady worker simply end; among the four, only texcy luxe gets a second life — as a name on someone else's label.