Arcfox scrubbed its 4-month-old ambassador the night a gaokao fraud notice broke

Arcfox, the EV brand under BAIC Group, signed actress Nair Naxi as brand ambassador in February 2025 under the slogan 'Pioneer Strength, Breaking Boundaries', and she spent the following months posting about the cars to her fanbase on Weibo.

On 23 June 2025, Inner Mongolia's education department confirmed it was investigating Nair Naxi over her gaokao registration years earlier, after reports she was recorded as a current student at a Hohhot school with no actual enrollment there. Within hours, Arcfox deleted her campaign material from its official account; Armani Beauty said its contract with her had simply expired, and Heytea pulled her posts without comment.

Arcfox's customer service told reporters the partnership 'has already ended, with no further plans to work together' — four months after the ambassadorship began — but declined to say exactly when it had ended, leaving the exit undated even as the brand cut every visible tie.