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Adobe buried a 50%-of-remaining-payments fee in small print — the FTC and DOJ sued

Adobe's default plan hid an early termination fee worth half the remaining year in fine print, then made cancelling deliberately hard to complete.

Adobe · 2024-06-17

What happened

Adobe's default subscription option, "Annual, Paid Monthly," charged customers monthly but locked them into a full year. Cancelling before the year was up triggered an Early Termination Fee equal to 50% of the customer's remaining monthly payments — a cost the FTC and DOJ said Adobe disclosed only in small print, behind a hyperlink, or in a place a customer had to hunt for during sign-up.

On top of the fee, the complaint alleged Adobe built a cancellation process with redundant steps, unclear buttons and, at points, no way to complete the cancellation online at all, pushing customers toward calling a retention line instead. The DOJ and FTC filed a joint civil complaint on 17 June 2024 against Adobe and two executives, Maninder Sawhney and David Wadhwani, alleging violations of the Restore Online Shoppers' Confidence Act.

Adobe reached a settlement reported in March 2026: roughly $75 million in civil penalties and consumer redress plus about $75 million in free services, without admitting wrongdoing, pending court approval. The case turned on a gap between what the checkout page implied and what the fine print actually charged.

Why it happened

  • The headline price customers saw at sign-up did not disclose the fee for leaving before a full year was up.
  • Naming a monthly-billed plan "annual" let Adobe collect on a yearly commitment while advertising a monthly-sounding price.
  • A cancellation flow with extra steps and dead ends is itself a cost imposed on customers trying to exit, not just an inconvenience.
  • Two executives were named personally, signaling regulators increasingly hold individual officers accountable for dark-pattern design choices, not just the corporate entity.
What it cost~$150M settlement ($75M penalties + $75M services)costly

The lesson

A price is not fully disclosed if a customer has to hunt for the clause that changes it — regulators now read a hidden fee and a hard-to-finish cancel button as the same violation.

Sources

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