案例库 · 产品与设计 · 产品决策 · 2026
这条还没译成中文，下面是英文原文。
A 200M yuan animated epic scored 8.1 on Douban and still pulled itself from theaters
Three Kingdoms Part 1: Dispute for Luoyang earned strong reviews from Light Chaser Animation, but made only about 81M yuan and withdrew after just 15 days.
Wang Wei · 2026-07-26
怎么回事
Light Chaser Animation released Three Kingdoms Part 1: Dispute for Luoyang, an ambitious animated epic drawing on the studio's technical reputation and historical research into the Three Kingdoms period, on a production budget reported around 200 million yuan, planned as the first installment of a larger animated series.
The film earned strong critical reception, scoring 8.1 on Douban — a score well above most domestic releases that year — reflecting genuine acclaim for its craft and historical fidelity.
Despite the acclaim, box office stayed weak throughout its run, reaching only about 81.45 million yuan after two weeks. The studio withdrew the film from theatrical release just 15 days after opening, an unusually fast retreat in the mainland market, with recovering the production cost now considered highly unlikely.
为什么会这样
- The studio bet a large historical-epic budget on critical acclaim translating into box office, but strong reviews didn't drive turnout.
- Positioning the film as the first of a planned series meant sunk-cost pressure to continue even as box office underperformed.
- The historical subject matter and animation format may have limited mainstream appeal despite the film's technical quality.
- Withdrawing after only 15 days signaled the studio had already concluded the theatrical run couldn't be salvaged.
教训
Critical acclaim and box office are different currencies — a studio's technical reputation can earn one and still fail to earn the other.
后来呢
The film's underperformance raised questions in Chinese media about the viability of Light Chaser's planned Three Kingdoms animated series, given the difficulty of recovering costs on even a critically praised first installment.
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