案例库 · 产品与设计 · 产品决策 · 2020–2024
这条还没译成中文，下面是英文原文。
Unknown 9: Awakening: planned sequels cancelled a month after launch
Bandai Namco launched Unknown 9: Awakening, a five-part saga; weak sales got the sequels cancelled and 18% of Reflector laid off.
Bandai Namco Entertainment · Reflector Entertainment · 2024-10-18
怎么回事
Unknown 9: Awakening was an action-adventure game developed by Canadian studio Reflector Entertainment and published by Bandai Namco in October 2024. It was the anchor of an ambitious transmedia plan: Bandai had planned five games and a combined storyline across comics, a podcast and a TV series.
The game received mixed reviews and weak sales. About a month after release, Reflector laid off 18% of its workforce, and Bandai Namco issued a statement saying there would be no sequels to the game.
The studio had been built around the franchise — Reflector Entertainment had 100 employees in 2020 after Bandai acquired it — so the collapse of the first product took down the whole planned universe.
为什么会这样
- A five-part cross-media universe was built on the gamble that the first game would arrive big enough to carry sequels, and the first installment's sales underwhelmed.
- The game shipped with mixed reviews, so the audience that the transmedia plan needed to convert never materialised.
- A studio dedicated to a single unproven franchise carries no hedge: when the anchor product fails, the whole pipeline of planned sequels collapses with it.
- Bandai priced a first entry as a franchise launch rather than as a standalone product, front-loading cost and expectation before the concept was proven.
教训
Building an entire studio and a five-title cross-media universe on one unproven franchise means the first game's sales are the whole bet — and when it lands mixed, every planned sequel dies with it.
资料来源
- Wikipedia — Unknown 9: Awakening
- PlayStation LifeStyle — Bandai Namco Cancels New Franchise After Debut Game Flops
发现哪里写错了？告诉我们。
类似的案例
这家公司栽倒的地方，别处有人漂亮地解开过。 第二意见 →
Comments · 0
登录 后就能评论。