案例库 · 产品与设计 · 产品决策 · 2016–2018
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Robin Hood (2018): Lionsgate's $100M reboot lost $83.7M
Summit's modern Robin Hood cost $100M, grossed $86.5M worldwide — and lost $83.7M, the third time the legend flopped on screen in a decade.
Lionsgate · 2018-11-21
怎么回事
Robin Hood — Lionsgate's modern reimagining of the legendary outlaw, directed by TV director Otto Bathurst and produced by Leonardo DiCaprio's Appian Way — cost $100 million. It was the latest in a decade of attempts to reboot the legend for a modern audience.
Released November 21, 2018 against Ralph Breaks the Internet and Creed II, it grossed $86.5 million worldwide. Deadline's annual cost analysis calculated the net loss at $83.7 million, and critics' comparisons to 2017's King Arthur: Legend of the Sword — another $100M+ medieval reboot that flopped — became the story.
The failure followed the pattern exactly: a beloved legend with no modern hook, a modern-dress gimmick that pleased neither tradition nor novelty, and a release buried under bigger films — the third Robin Hood flop of the decade proved the property, not the execution, was the problem.
为什么会这样
- The legend had been tried and failed repeatedly: King Arthur (2017) and Robin Hood before it had both flopped, and Lionsgate funded a third medieval reboot with no evidence the audience existed.
- The modern-dress gimmick solved nothing: updating the story without updating its appeal left the film neither traditional enough for nostalgia nor fresh enough for novelty.
- The release was an afterthought: opening the Wednesday before Thanksgiving against the year's biggest family film, the $86.5M gross showed the studio had priced its own bet as a loss leader.
教训
A third failed reboot is evidence, not bad luck: Robin Hood's $83.7M loss followed King Arthur's, and both followed the same math — a legend without a modern hook is not a franchise, it is a costume.
资料来源
- Deadline — The Biggest Box Office Bombs Of 2018: Deadline's Most Valuable Blockbuster Tournament
- Wikipedia — Robin Hood (2018 film)
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