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Pitchfork ran a festival for 19 years — Condé Nast cancelled it with 2025 set

Pitchfork's Chicago festival ran every summer since 2006; on 11 November 2024 Condé Nast cancelled it, citing a 'rapidly evolving festival landscape'.

Pitchfork · Condé Nast · 2024-11

怎么回事

Pitchfork — the music publication founded in 1996 — launched its own festival in Chicago's Union Park in 2006, and it became an institution: nineteen consecutive editions, 20,000 fans a day, headliners from Outkast to Mitski.

The warning came in January 2024, when Condé Nast merged Pitchfork into GQ, cutting half the editorial staff including founder and editor-in-chief Ryan Schreiber. Then on 11 November 2024 Pitchfork announced that the festival was cancelled entirely, pointing to 'a rapidly evolving festival landscape and other factors' and saying it needed 'to find a more sustainable path forward.' The 2025 lineup had already been announced.

The timing stung: 2024 had sold out, and the cancellation was not about one bad year but about a publisher pulling the plug on a live-events arm that had outlived its economics.

为什么会这样

  • After the GQ merger, the festival was a cost centre with no powerful owner inside Condé Nast.
  • Independent festivals face rising costs, thinner margins and consolidation among bigger promoters.
  • A publication's brand loyalty could not by itself fund a festival's economics.
代价19 editions and a set 2025 lineup代价高昂

教训

A festival can be beloved and still be cut: once Pitchfork was folded into GQ, its 19-year Chicago institution was cancelled over an 'evolving festival landscape'.

后来呢

The Chicago festival ended after the July 2024 edition, though Pitchfork's London and Paris offshoots continued.

资料来源

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